Reach the account while it is looking
Enrichment decides who gets contacted; intent signals decide when. Messages are written against what that account is actually doing, run across four channels as one sequence, and logged to your CRM without anyone typing them in.
ProspectVox is our own outbound product, so the pipeline is one we run ourselves.
4
channels running as one sequence
5
stages from enrichment to a logged conversation
0
activity that depends on somebody remembering to log it
Five reasons outbound stops working
We publish no cost-per-conversation figure, because ours would be a guess about your team. These are the mechanics; your own numbers do the rest.
Connect rates in the low single digits
Representatives dial all day and reach a handful of humans, and the list gets blamed when the real problem is data and timing.
Cold lists with no intent layer
Lists bought from one vendor, never cross-referenced against buying signals, so the accounts in a buying window get the same treatment as everyone else.
Generic sequences that get filtered
Mail-merged templates land in promotions or get reported, and the domain reputation that took months to build degrades in weeks.
Headcount that does not scale
Each new representative costs real money, takes months to ramp, and often leaves before the ramp pays back.
A CRM nobody updates
Activity is logged manually or skipped, so the record never reflects what happened and the forecast is built on it anyway.
Same team, different inputs
Nothing here replaces the conversation a salesperson has. What changes is which conversations they get to have, and when.
Before
- Untargeted dialling against a static list
- Generic templates with a merged first name
- Capacity that only grows by hiring and ramping
- Activity logged manually, or not at all
- One channel, repeated until it stops working
After
- Intent-timed outreach, aimed at accounts in a buying window
- Messages written against what that account is actually doing
- Capacity that scales without a hiring and ramp cycle
- Every touch synced to the CRM automatically
- Four channels in one sequence, each informing the next
Who, when, what, where, and then the record
The order matters: targeting before timing, timing before message. Getting that backwards is what makes outbound feel like spam to the person receiving it.
Enrichment decides who
Account and contact enrichment, including professional-network signals, decides who is worth a conversation before anyone dials.
Intent decides when
Buying signals decide the timing, so outreach lands while an account is actually looking rather than on a fixed cadence.
Personalised per prospect
Each message is written against what that account is doing, not a template with a first name slotted in — which is also what keeps it out of the spam folder.
Four channels, one sequence
Email, professional network, voice and messaging in a single sequence, so a non-response on one channel informs the next step rather than starting over.
Everything logged
Every touch syncs to your CRM automatically, so the pipeline record reflects what happened without anyone typing it in.
Ours, from our own campaigns
A 47% connect rate on our product's outbound campaigns.
That is ProspectVox running our own outreach, and we publish it as exactly that rather than as a promise about yours. Your connect rate depends on your market, your list and your offer, none of which we know yet. What transfers is the mechanism — enrichment, intent timing, per-prospect messaging — and the sequence logic and the data stay in your stack, not ours.
Five motions, one sequencer
B2B SaaS
Mid-market teams targeting revenue leadership, with accounts surfaced by topic-level activity and messaging written against what that account is researching.
Professional services
Legal, consulting and accounting firms with long cycles, where partner-level contacts are enriched and approached on their own timing.
Enterprise tech vendors
Larger deals into enterprise IT, where account-level intensity decides priority and several stakeholders are approached in parallel.
Recruitment
Search firms working role-change and headcount signals, prioritising accounts that have just started hiring.
Agency new business
Agencies hunting net-new logos, tracking the switches and spending changes that mean an account is in play.
One channel and a small list first
Outbound mistakes are expensive in domain reputation, which takes months to rebuild. So the first sequence is deliberately small.
Week 1
Profile and CRM wiring
Define the ideal-customer filters, ingest your value propositions and objection handling, and wire two-way sync with your CRM.
Week 2
First production sequence
Email and professional-network sequence shipped against a small pilot list, with personalisation generated per prospect.
Weeks 3–5
Intent and voice
Intent signals layered in, and voice activated with local-presence dialling and a qualification agent on the call.
Week 6
Multi-channel production
Messaging added, multiple stakeholders approached per account, and full attribution reporting live in your own warehouse.
Bring your list and your last quarter
This is our AI engineering practice
It is real work and it is where our four products came from. But what Cognilium leads with is narrower: optimization apps that run in tandem with Microsoft Dynamics 365, computing the decisions the ERP records but does not derive — the optimal price, the optimal pick path, the optimal stock level. See the optimization apps · How we build inside the ERP.