IBM Just Bet Its Consulting Arm on OpenAI. The Model Is the Easy Part. Getting It Into Your Business Is the Business.

IBM and OpenAI announced a partnership to push GPT-5.6, Codex and ChatGPT Work deep into enterprises, and IBM will train tens of thousands of consultants to do it. The tell is where the money is: not the model, which is now a commodity, but the last mile of getting it to run your actual workflows.